I’ve been thinking a lot about what building wealth really looks like. And then I came across Mo’ Abudu’s story.
Most people know her as Africa’s Oprah…
The powerhouse behind Ebonylife, red carpets, and culture-shaping media. But the part of her story we don’t talk about enough? She’s been quietly building a wealth journey that stretches far beyond the cameras.
And it holds a powerful lesson for anyone who’s ever thought, “Maybe it’s too late for me to start.”
Starting at 40
At 40, when many people are slowing down or sticking to the careers they already know, Mo’ was just getting started.
No blueprint. No safety net. Just vision and boldness.
That’s when she launched Protea Hotel Oakwood Park, stepping into hospitality and media at the same time. Risky? Absolutely. But wealth often begins like that. Not with perfect timing, but with imperfect action.
Reinventing at 50
Thirteen years later, her media career was thriving. She was a household name. But instead of coasting, she decided to blend her passions into something bigger.
That’s how Ebonylife Place in Lagos was born. A bold mix of media and hospitality, it was proof that your passions can pay if you’re willing to invest in them.
Expanding at 60
And just when you think the story is complete, Mo’ raised the stakes again.
At 60, she didn’t rest on her legacy. She expanded. She built another Ebonylife Place in London, planting her footprint in one of the toughest, most competitive cities in the world.
That’s not luck. That’s wealth thinking.
The Lesson
Mo’s journey is proof that wealth doesn’t happen by accident. It’s about being deliberate, spotting opportunities, and committing to growth at every stage of life.
If you’ve ever told yourself it’s too late to invest, her story says otherwise: time is never the enemy.
The best time to start was yesterday. The next best time is today.
Your Wealth Story
Here’s the truth: you don’t need a global media empire to begin building wealth.
With as little as ₦350,000 a month, you can co-own property through Keble, earn steady rental income, and grow your portfolio piece by piece.
For Mo’, wealth looks like hotels, media hubs, and global expansion.
For you, it could look like your very first co-ownership slot.
The important thing is to start.
💚 Download the Keble app today and take the first step in your own wealth journey.
Question for you: If you could start building wealth in one area of your life today, what would it be?
Hit the comments!
We’d love to hear your Mo’ moment.